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Creating Competitive Advantage with Electronic Commerce formatIsbn:Softcover - 9783838623580 LOTHAR -- LSP-Research

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LOTHAR -- LSP-Research

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Creating Competitive Advantage with Electronic Commerce formatIsbn:Softcover - 9783838623580 LOTHAR -- LSP-ResearchInhaltsangabe: Abstract: As electronic commerce is quickly increasing within some industries such as computers, software and retail banking the question arises whether and how insurance companies can profit too. This dissertation evaluates the impact of electronic commerce on the German insurance industry with the overall goal of creating competitive advantage. The dissertation proceeds by reviewing the literature for definitions and perspectives of

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