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Model Overview: What Is the Ferrari Luce?

The Ferrari Luce is set to become the first fully electric production Ferrari, marking one of the most significant moments in the company’s history. Scheduled for an official reveal in 2026, the Luce represents Ferrari’s entry into the fully electric era while aiming to preserve the brand’s performance identity.

Unlike traditional Ferraris powered by V8 or V12 engines, the Luce will rely entirely on electric propulsion. It is expected to be a four-door grand tourer, blending high performance with everyday usability—similar in philosophy to the Ferrari Purosangue, but with a completely new powertrain concept.

The name “Luce,” which means “light” in Italian, reflects both electricity and Ferrari’s vision for the future.

Why the Ferrari Luce Matters

The Luce is not just another new model. It represents:

• Ferrari’s first fully electric vehicle
• A major shift in the brand’s engineering direction
• The beginning of Ferrari’s long-term electrification strategy

Ferrari has already introduced hybrid models like:

• LaFerrari
• SF90 Stradale
• 296 GTB

However, the Luce removes the combustion engine entirely. This makes it the first Ferrari to rely solely on electric motors, making it one of the most important cars in the brand’s modern history.

Expected Performance and Powertrain

While official specifications are still limited, early reports suggest the Luce will deliver true Ferrari-level performance.

Expected technical highlights:

• Quad-motor all-wheel-drive system
• Estimated output: around 1,000 horsepower
• High-capacity battery pack
• Dedicated electric platform developed by Ferrari

Ferrari is focusing heavily on:

• Instant torque delivery
• Precise handling
• Balanced weight distribution
• Advanced thermal and battery management

The goal is to create an electric car that still feels like a Ferrari, not just a fast EV.

Design Direction and Interior Philosophy

The Ferrari Luce is expected to introduce a completely new interior design approach.

Ferrari collaborated with LoveFrom, the design firm founded by Jony Ive, known for his work on:

• iPhone
• iPad
• Apple Watch
• MacBook

This partnership suggests the Luce will feature:

• Minimalist interior layout
• High-quality materials
• A balance between physical controls and digital interfaces
• A more refined, luxury-focused cabin experience

Ferrari is aiming for a cockpit that feels timeless and elegant, rather than overly digital or futuristic.

How the Luce Fits Into Ferrari’s Future

Ferrari has outlined a long-term product strategy leading up to 2030.

Planned lineup distribution:

• 40% combustion engine models
• 40% hybrid models
• 20% fully electric models

The Luce will be the first step in the fully electric segment.

Rather than replacing traditional Ferraris, the Luce will exist alongside:

• V12 grand tourers
• Hybrid supercars
• Limited-production halo models

This ensures Ferrari retains its core identity while adapting to changing regulations and market expectations.

Market Position and Expected Rivals

The Ferrari Luce will likely compete with a new generation of high-performance electric grand tourers, including:

• Porsche Taycan Turbo GT
• Lotus Emeya
• Tesla Model S Plaid
• Future electric models from Lamborghini and McLaren

However, Ferrari is not chasing volume or mass-market EV performance numbers. Instead, the Luce is expected to focus on:

• Driving experience
• Craftsmanship
• Brand heritage
• Limited production appeal

This positions it as a luxury electric GT, rather than a mainstream performance EV.

What the Luce Represents for Ferrari

Every era of Ferrari has been defined by a landmark car:

• F40 represented the turbocharged supercar era
• Enzo showcased Formula 1 technology
• LaFerrari introduced hybrid hypercar performance

The Luce represents something different:

Ferrari’s transition into the fully electric age.

It will answer one of the biggest questions in the automotive world:

Can a Ferrari without an engine still feel like a Ferrari?

The Luce is Ferrari’s attempt to prove that performance, emotion, and heritage can survive—even in a silent, electric future.